A Healthy Debate

May 28, 2008

A friend of mine told me of a time that he took his young son to a mall, where the child

saw something he wanted dad to buy for him. His dad explained that he didn’t have enough money left for the purchase. Undaunted, the youngster said, “Then just go and buy some more money.”

Kids, they do say the darndest things.

 

I thought my friend’s anecdote amusing when I first heard it; now, seemingly years into the current campaign to see who will replace George W. Bush as the next occupant of the White House, it’s not so funny anymore.

 

Recent reports show that the combined costs of the campaigns for the major candidates will shatter previous election cycles and, as we all well know, the four-year salary (and benefits) paid to the Leader of the Free World can’t come close to covering these expenses.

 

I can see it playing out at our house: “Honey, I have great news. An executive search firm found me a job. It pays $200,000 a year for the first four years, with an option for another four years. But then I have to leave and I can never have the job again. Oh, and I only have to pay them $100 million up front and they’ll let me know if I have to pony up any more before I start.”

 

Nothing real funny here, especially when we consider that the President, in cooperation (and I use that term loosely) with Congress, often is expected to fix our ailing economy by, among other initiatives, returning tax money to us to encourage more trips to the mall.

 

Wouldn’t it be easier for us to just go and buy some more money?

 

Anyway, since I have a vested interest in health care, I been thinking lately that even a child could see a disconnect between the amount of money Presidential candidates spend and the high cost of healthcare coverage. Few decent, compassionate people disagree in principle with the concept that a country as blessed as ours should provide some form of healthcare coverage to all. But the challenge to making this a reality—and thus freeing the government to pursue other important issues, like did the New England Patriots really tape their opponents—is how to pay for it.

 

Assuming we can’t just buy some money and there really are rules amount how much the government can print, I’d like to toss out the beginnings of an idea that, with some spit-balling, brainstorming, and story boarding over a few months during which we can hold a series of mind numbing retreats (Can you tell I’ve had management training?) I believe we can flesh out into a workable course of action.

 

It starts with all the viable candidates calculating exactly how much they expect to spend on their Presidential campaigns and sending a check in that amount … to me.

 

What I will do is take that cumulative amount—minus some modest but fair percentage for my trouble—and put it in an account to cover every Americans’ healthcare costs. If that runs out, we’ll hold a Telethon, asking Americans to donate so that we can eliminate a terrible national malady: chronic and excessive Presidential campaigns. When we explain the added benefit of knocking most political pundits off the radio and TV, I’m sure the money will roll in.

 

But who gets to be President, you ask? I haven’t put the finishing touches on that part of my plan yet, but I’m thinking of somehow working it in with Dancing with the Stars. Unlike most Presidential debates, Americans actually seem to tune in for that show.


Name Your Price

February 26, 2008

There’s a scene in the movie “Three Men and a Baby” where one of the men whose raising an infant says to another, “She made a doodie; your turn to change her.”

To this the other says, “I’ll give you a thousand dollars if you’ll do it.” 

I thought of this as I read yet another newspaper article about how we are teetering on the brink of a possible recession, forcing many Americans once again to do a little soul searching about how they affix value to everything from a home … to a car … or even a cup of coffee or a corned beef sandwich.

We live in a blessed nation—where someone could actually pay a thousand dollars to someone just to change a diaper—teeming with possibilities and built on a belief that the American Dream is within everyone’s grasp. Problem is, sometimes dreams can turn into nightmares.

We live in a well-documented materialistic society, where conspicuous consumption is the norm and keeping up with the “Joneses” is a national pastime. What we Americans will pay exorbitant prices for has become a running gag with multiple punch lines: from bottled water, to specialty coffees, to high definition televisions too big for our living rooms. Everyone—including preteens—carries a cell phone, and we shell out outrageous monthly fees to have more cable channels pumped into our homes than we can ever hope to watch. Even the poorest kid from the worst part of town finds a way to own a pair of expensive athletic footwear.

Greater minds than mine have opined about how value is attached to something, from concrete items like jewels and furs, to intangibles, like love, loyalty, and talent. But I do believe this: there’s nothing inherently wrong with owning a large house with multiple rooms—unless those rooms become hiding places for family members trying to avoid each other.

Since this is a healthcare publication and, thanks to presidential politics, this year health care has become a dominant issue for Democrats and Republicans alike, it’s fair to ask: What value do we place on health care in America and how should we determine compensation for the facilities and professionals who deliver that care?

Because the provision of health care is viewed by some as a universal right to be provided to all, its value cannot be determined simply by the Economics 101 lesson of supply and demand. So how do we determine value and, eventually, price and compensation?

A couple of thoughts come to mind. First, while many Americans protest salary increases for police, firefighters, elected officials, and even teachers, they seem to have no problem indirectly (through ticket purchases) supporting lavish lifestyles for actors or pro athletes whose relative contribution to society can’t compare to the aforementioned professions.

Second, while some parents sacrifice for years to pay extra for their children’s education, others are content to send them to inferior schools—but make sure their kids show up for class in designer jeans.

Third, although most employees gripe about increases in their contributions to health insurance or co-pays, universally the first thing they say when a loved one needs care is, I don’t care what it costs, just get him (or her) the best doctors.”

I wish I had answers to share; hey, I wish I could say I never wasted money on some frivolous purchase or under-valued something of real treasure, like the company of a true friend. I guess the most I can hope for, and the reason for this rambling, is just to encourage some thought.

I’ll start: I think it would be a wiser path for me to tap into the value system instilled in me by my parents and other people whose judgment I trust, rather than those singular goal is to separate me from my bank account as quick as possible.

Which means I’ll never pay someone a thousand dollars for someone to change a diaper. (Even 50 years from now, when perhaps that diaper is mine.)


Social Animals

January 24, 2008

The Next Big Thing is here. Social networking and, in particular, blogging, should soon revolutionize the way we communicate and, in turn, the way we all do business.

We’ve seen the seeds sprouting at Hospital News through the number of hits we receive each month on our Web site and the amount of emails we send and receive each day. We expect these activities to continue and grow. Perhaps more intriguing, we also expect that they will morph into even more sophisticated applications that build community. Interactive community.

This might be the most exciting and revolutionary change in the way we do business we’ve seen in a long time, even though many seem intent on ignoring it perhaps in the hope it will all go away. Blogging, in particular, seems to elicit a mixed bag of reactions by professionals in the healthcare industry. A small few have jumped right in, and their blogs are attracting interest around the country. Most others, although willing—grudgingly or otherwise—have created Web sites for their organizations and use email, but that’s about as far as they want to push it.

To some degree, this reluctance to embrace blogging as a means of creating a social network is understandable. For starters, it’s probably better to never blog than to start a blog, lose interest, and stop keeping it up. Also, because blogging is a relatively new form of communicating, we are literally going where no one else has gone before. This has created a number of legitimate concerns, everything from poor quality, to inaccurate information, and legal issues.

But all of these will, by necessity, by navigated because social networking, blogging, forums, and all related activities are like the proverbial genie in a bottle. Once released, they are here to stay and will not stop growing in use and influence until perhaps something else takes their place.

At Hospital News, our intention is to embrace these new tools with enthusiasm and would encourage all of you to do the same. Why do we find this to be such an attractive opportunity? Simple: the Web site gives you a permanent, 24-hour-a-day presence for those who want or need to visit you. Emails create an opportunity for fast, direct, two-way communication with individuals or specific groups. Blogs provide an efficient, cost-effective way to share thoughts and information to anyone who wants to receive it, without the delay of printing or mailing or the risk of having your story told through a third part, such as the news media. And Forums promote the perfect interactive situation, where interested parties on both sides of the computer screen can exchange opinions and ideas.

Together, these produce a social network of people who share some common interests and who, collectively, can move an idea, a cause—and even a business—forward. It’s not unlike creating the town square of another age, where interested individuals gathered to solve common problems or discuss important issues of the day. Only now, instead of coming together from across the street, we gather from around the city, around the country, and even the world.      


Charity at Work

January 20, 2008

I spent this past Friday in Detroit, MI at the North American International Auto Show Charity Preview Party. It was very refreshing to see over 17,000 people in attendance at an event that cost $400.00 per person…yes $400 per person..now granted i was lucky enough to be given a ticket by a colleague of mine. So i think i forgot to mention that it was 17,000 people in black tie attire as well..yes i did witness the “auto prom” as it is dubbed by locals! So the brief recap of that event is that every automotive manufacture that exists has a display, and these aren’t your everyday auto show exhibits…the folks from the Ford;s, GM’s, Honda’s and many more have been building the “set” for this event since early October..i spent time sipping champagne at the Bentley display and a Budweiser at the GM display..amazing how a car really does determine the drink of choice for the consumer..the auto show viewing lasted about 3 hrs and then it was on to a private concert featuring the Barenaked Ladies. After seeing this amazing event it is ever so refreshing to know there as over six million dollars raised in such a short time period, and to make it better the good people of Detroit choose nine children’s charities to donate it too each year! Thanks Detroit and automakers around the world for making a difference!!


How do we handle international patients?

January 11, 2008

The healthcare community is so complex. To make it even more challenging is the growth of international business in throughout the country. How is the healthcare community able to relate with the foreign business professionals that come to the US? Can we communicate? Do we supply healthcare services that they are use to? What insurance do they buy? Who is responsible the employee or the employer? Should we take it upon ourselves to educate these people? OK 1..2…3…, who will develop a solution for this challenge??  I spent this morning meeting with some amazing people that were doing just this brainstorming these challenges and ideas. Jim Munson, Sallie Stearns, Eric Gadlage and Tad Thompson are all experts in their fields and believe in the need to answer these questions!  


How complicated is technology getting??

January 9, 2008

I sit at my desk pondering the idea that there are so many computers, so many websites and now so many social online networks! Where do i go first, where do i login when i sit down at my desk in the morning? Is it Myspace? Facebook? My alma mater’s online community called E2 at Elon University?


Holier Than Thou

January 1, 2008

As a Jewish man that has a Catholic mother in-law, I have a confession to make: I don’t know enough about Islam, Buddhism, or Mormonism to enter into even the most rudimentary discussion of any of them.

But this much I do know: I have met enough individuals of different faiths, as well as my fair share of atheists and agnostics, to know that you don’t have to attend a particular church to be a good person, nor does subscribing to another set of beliefs automatically make you evil.

This is in no way meant to suggest that someone can choose a faith in much the same way they do a fast food restaurant (often basing the decision more on marketing and giveaways than quality). I would hope that most, if not all, such choices ultimately rest on how strongly the tenets of a faith resonate with the individual. Or perhaps the choice isn’t made so much by the person as much as the person is chosen by a Higher Power.

I’ll leave all that to the philosophers, theologians, and panelists on The View to figure out.

But, being unable to avoid an avalanche of coverage of the campaign for the presidency, I’m becoming increasingly offended by how much attention is paid to what church a person attends (or doesn’t attend) and how little on how a person treats others. Did Barack Obama spend time as a youth in a Muslim school? How devout of a Mormon is Mitt Romney? Which Christian candidate has the strongest conservative credentials?

My concern with this approach to judging a person’s ability to lead a nation is that, because we live in a pluralistic society where we espouse freedom of religion, by its nature it minimizes the rights of every citizen to be treated fairly and equally.

To look at it simply, we need only turn to our own industry, health care. None of us would provide a better level of care to someone based on the disease he has. We don’t “prefer” psoriasis suffers over cancer victims. Nor do any but the most prejudiced healthcare professionals treat representatives of select economic, religious, or racial groups better than others and, when it’s discovered this is happening, most often it is stopped. It’s not just illegal; it’s wrong and a violation of all that healthcare professionals stand for.

A few weeks ago, at the height of the busy holiday season (which, like the race for the presidency, seems to come earlier each cycle and is increasingly mind-numbing), a woman stopped her car in front of me, in the middle of a strip mall parking lot. There was no room on either side to go around her, especially because she left her door open as she exited her car and walked about 20 yards to a mailbox. Nor could I back up, as about a dozen other vehicles were stopped behind me. So we sat and waited. This woman had no concern whatsoever for how her selfish act might affect any of the people idling behind her.

Do you suppose she was Jewish, Muslim, or Christian? Does she attend services often? Does she raise her children in a particular faith? Does she take some kind of smug pride because she worships the “right” deity?

I don’t think you need a Ph.D. in religious studies to understand that the cornerstone of most major religions is love for others and that faith without action is worth little. The various faith traditions present in America should unite, not divide, us. But, for too many people, faith is seen as a simple way to choose sides in the age-old game of “Us vs. Them.” (Maybe that’s why on Sundays it seems there are fewer people in church than at football games, where it’s easier to figure out who is on what side.)

Problem is, at a time when our country could use all the prayers it can get, we seem incapable of raising our voices together. We’d rather shout at each other.


New Beginnings

August 5, 2006

It hardly seems possible, but our daughter Mackenzie will enter her first preschool class this year. Can it be that much longer before I’m walking her down the aisle and giving her away to another man who really isn’t good enough for her and if he doesn’t treat my little girl with respect, I’llWhoa, sorry about that. I guess I got a little ahead of myself. What Mackenzie’s Next Big Milestone caused me to ponder is how often, even during the course of a year, we are presented with an opportunity for a fresh start.We humans can be quirky in so many ways. For example, we look to certain days or dates on a calendar as official starting points for new endeavors or behavioral changes. Take New Year’s Day, the traditional starting point for resolutions covering everything from dieting and exercise to more productivity at work or greater spiritual growth. You might argue that January 1 is the absolute worst day to make changes in our lives, coming after a holiday season filled with parties, spending and excessive food consumption and at the beginning of the longest stretch of winter.Some of us use birthdays as starting points, especially those Big Numbers, like 21, 30, or 50, to assess our lives so far and commit to some positive changes. For somewhat lesser changes—say, beginning a new diet or workout regimen—many will choose Sunday or Monday, to get the week off to a good start. (Of course, by Wednesday, most are wondering where it all went wrong!)It’s not too often that we say to ourselves, “When I’m about 34 years and three months old, on a Tuesday at 2:15 p.m., I think I’ll start writing the Great American Novel.”Yet another time of the year that inspires new beginnings is late summer, around the end of August and into September—”the most wonderful time of the year” for parents of school-aged children, at least according to one TV commercial I’ve seen. From the time we are kids ourselves, we get conditioned to see this as a time to exit the lazy, hazy days of summer, put on our game faces and get ready for some serious work, at least until the end of the year when the holidays give us a brief reprieve.So what’s the point of all this? Just that I think it’s a good thing that we build in times that allow us a bit of a fresh start, to figuratively check our internal compass and commit to corrections in our direction, whether it be related to our personal, spiritual, physical, or professional well being. I suppose unless you are a teacher, the late summer new beginning is never as dramatic as it was when we were in school. Then the slate was literally and figuratively wiped clean.But there’s still something there, something that says we can always do better, always be better, and this just feels like the time to make whatever changes we can to get there.I hope each of you will find at least a moment as we move closer to fall to recommit to your work, to your families and communities, and to yourself. There’s an old proverb I read once that says, “The best time to plant a tree is 20 years ago and the next best time is right now.”Whatever you dream, whatever you hope to accomplish, whatever you still wish for your life, if it’s still achievable, there’s no time like now to begin to make it happen.


Spreading the Word

July 20, 2006

It’s become almost a cliché to talk about what a small world our earth has become, but that hit home last month, when we featured a cover story about former Speaker of the House Newt Gingrich.

Those of you who had a chance to read it might recall how it recounted Mr. Gingrich’s Center for Health Transformation is seeking to change the way health care is delivered in the United States through a “21st Century Intelligent Health System that saves lives and saves money for all Americans.” I won’t recap the article here, but I would recommend that if you haven’t read it yet visit www.atlantahospitalnews.com and check it out.

In fact, that suggestion—that anyone wishing to still read the article a month after it has been published simply by accessing it via the Internet— is part of the observation I want to share with you.

Atlanta Hospital News is not intended to be a national publication. We were created to be the medical business newspaper for our area, and are happy and proud to fill that role. But the fact that we have a Web presence automatically means that, conceivably at least, people as far away as South Africa, Poland, Japan, Ireland, or Argentina can sample the information we provide.

Even more impressive—and this is where Mr. Gingrich comes in—is that some of what we offer can be shared through other Web sites. The Gingrich article, in particular, was linked to both the Center for Health Transformation and Mr. Gingrich’s sites, so that visitors to either of those could click on the headline “Gingrich Leads Efforts to Reform, Improve Nation’s Health System,” and be connected to our home page. I can only imagine how many individuals visit one of those two sites each day.

In a way, this also validates the interconnectedness shared by everyone on the planet. No doubt some of the information shared via Atlanta Hospital News will hold little interest for people outside our market. But much of it will, because many of our issues are not so different from those faced by our fellow Americans or folks around the globe. In fact, some issues—access to and affordability of health care, for example—are shared by all.

It’s not hard to appreciate how the Web has become a sort of town square for the world to meet and share ideas and solutions to challenges. What is really sobering is that our humble little effort, Atlanta Hospital News, has a seat at the table where this dialogue is taking place.

When we introduced Atlanta Hospital News, we said the intent was to provide a forum for our healthcare community to share information and ideas. That remains our focus. But, unlike the residents in M. Knight Shyamalan’s movie The Village, we cannot remain isolated from the larger world around us, nor should we. Or, unlike Las Vegas, what happens here doesn’t necessary stay here, nor should we want it to.

We are fortunate to boast one of the finest healthcare systems anywhere and our programs, practices, and research often are on the cutting edge. What has always impressed me about our industry, despite the fact it often can be competitive, is a willingness to freely share ideas and information when it might benefit the common good.

I find it immensely satisfying to know that what we share each month is available to and accessed by more people than we will every truly appreciate.